Summary
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The efficient, cost-effective, and consistent transfer of knowledge throughout an enterprise can mean the difference between a well or ill-informed global workforce, strong or weak customer service, an effective or unsuccessful sales force, a fast or painfully slow product or service launch, a loyal or fickle customer base, and even exceptional or marginal profitability. Many organizations are turning to rich-media content in hopes of addressing some of their information transfer challenges.
In recent years, information workers have been inundated with rich media content – both at home and at work. Between video-centric websites (e.g. YouTube, Hulu, Skype), rich-media powered news portals, and the use of digital signage in storefronts, shopping aisles and malls, lobbies, and elevators, rich media has become an accepted part of our everyday lives.
In many enterprises, as the volume of rich media content created and acquired has increased, the challenge of managing, tracking, indexing, and accessing those assets has grown exponentially. It is to a point that the inability to find the appropriate content item may limit the value of that content item. Even if the proper content item can be found, users are often forced to watch or scan through the entire video clip to find the exact information they seek.
As a result, valuable content is often lost and buried after it is created.
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This research initiative, sponsored by
Altus, provides insight into value proposition, opportunities, and challenges associated with the creation, management, and delivery of rich media content within the enterprise.
For those looking to maximize the value of rich media assets within the enterprise, this FREE white paper is a must read.