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The Business Case for On-Demand Rich Media (ODRM)
Wainhouse Research - Paul Ritter
Summary
 | This white paper examines the specific applications where on-demand rich media is being used effectively to achieve tangible results. Specifically, this document details the approaches taken and the results achieved by two organizations, Xerox and Pearson Prentice Hall. These firms use ODRM for applications such as employee training, sales and marketing initiatives and channel partner programs. The greatest benefits they have achieved have resulted from incorporating the technology into their existing workflows and business processes in a manner that is efficient and practical for content creators and straightforward for end users. |
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